Gatsby runs LinkedIn outreach for SMB lenders and deal teams. We find the owners in your credit box, write every message, and send it from your team's profiles. Qualified replies land in your inbox.
Customer Stories
“What impressed me was how fast Gatsby moved. They sourced a 7-figure deal for us in the first 30 days.”
William Fischer, Co-founder & CCO
Spring AI: Fintech lender funding $3M – $10M brands
“We run Gatsby to source referral partners and fund deals off our own balance sheet.”
A top-25 US small business lender
“We'd already invested heavily in cold email, 100 domains and 300 inboxes, but had nothing equivalent for LinkedIn. Gatsby filled that gap completely.”
Gary, GTM Lead
CPG Service Provider
Of prospecting, off your plate
0%
Executive hours back, every month
0+
From kickoff to first owner replies
0 wks
The Problem
Referrals dry up.
Cold email stops landing in the primary inbox.
Conferences cost more every year and return less.
The Fix
01
02
03
04
Vertical, revenue range, region, the owners and titles you need.
Messages go out from your accounts. Real names, real profiles.
We find the right businesses and write every message.
Qualified conversations land in your inbox.
The Fix
01
Vertical, revenue range, region, the owners and titles you need.
02
Messages go out from your accounts. Real names, real profiles.
03
We find the right businesses and write every message.
04
Qualified conversations land in your inbox.
The Messages
No templates. Every one of these was written for the person who received it.
Name redacted
Owner, Home health agency, redacted
Meeting booked, 2 days
Name redacted
Partner, CPA firm, redacted
Meeting booked, same day
What You Get
Most tools hand you a list and leave the work to you. Gatsby handles the whole thing end to end.
A dedicated strategist who runs your campaign
Real-time company data: revenue signals, headcount, ownership, growth
Every message written and sent from your executives' profiles
Qualified conversations delivered straight to your inbox
Fit
If you put capital in the hands of owner-operators, this page is for you. Everything below is the shape of business we run every week.
Short-term and daily-remittance products for owners who need cash before the receivables land.
Trucks, trailers, medical, construction, kitchen, shop floor.
Freight, staffing, government contractors, anyone waiting 60 days to get paid.
PO finance, inventory lines, borrowing-base facilities.
7(a), 504, and bank programs that need owner deal flow, not broker paper.
CPG/DTC, home health, trucking, construction, dental, franchise.
Balance-sheet and marketplace models funding SMBs at scale.
If you place the paper instead of funding it, the same playbook works.
Owner-operators inside your credit box. Vertical, revenue band, region, and the signals that say they need capital now.
The people your borrowers already trust. CPAs and bookkeepers, equipment dealers, insurance agents, franchise consultants, brokers, and ISOs.
Their borrowers are SMB owner-operators: CPG/DTC, home health, trucking, construction, professional services, and beyond
Someone on the team owns new business and can work hot leads
One funded deal or one good referral partner is worth six figures or more over a year
You don't have an established sales process.
You need performance-based pricing. Engagements are 12 weeks long and billed quarterly.
Your borrowers are enterprises or consumers. Our edge is knowing the SMB owner-operator. Somewhere else will serve you better.
You're not in SMB finance at all. We've done good work for M&A advisors, software companies, and service firms selling to owner-operators, and we still take that work on case by case. But this page is built for lenders, and if that's not you, email us instead of booking the call and we'll tell you straight whether we're the right shop.
If the first list sounds like you, let's talk.
Book Intro CallFAQ
Yes. 20 qualified meetings per 12-week sprint, or we keep working at no charge until you get them. One condition: your team responds to leads by the next business day.
Both, and the split matters. Software does the finding: which companies fit, who owns them, what changed this month. People do everything that takes judgment, which is the targeting, the angle, the message, and your numbers. You're not buying a tool. You're buying the conversations it helps us start.
Lenders are the biggest slice of our book, so that's most of what you see above. What we're good at is reaching small business owner-operators. If that's who you need in front of, the playbook holds whether you're funding them, buying them, advising them, or selling to them.
You do. Clients handle their own replies in their native inbox.
No. Every message is sent from your real LinkedIn profile. No fake personas, no company page blasts.
Nope. Outreach runs through connection requests and direct InMail. With 3 sender profiles we can maintain quality and volume of outreach.
We only have access to conversations that we start with your prospects on LinkedIn.
Read our Privacy Policy and Terms of Service.
Get Started
A dedicated outbound strategist, running your channel every week.